Your website anchors your online presence. Traditional marketing strategies involve driving traffic to your website and then trying to “close the deal”. Consumers have grown weary of these tactics and now actively resist aggressive sales methods.
The new marketing is all about creating an omni-channel presence. The omni-channel approach presents a consistent corporate face to consumers no matter where they encounter a specific brand. For example, a particular customer might encounter a given brand online at the company’s website, then again on a visit to the physical store and again later that same day when commenting about the purchase on social media. Successfully implementing this approach requires careful attention to consistency at each point of contact.
Getting started is easy. First, identify what makes your product or brand special. Then, derive your messaging from a customer-centric use-case based on the unique qualities of your brand. Finally, start the conversation with your consumers by publishing your message across all relevant channels. Be sure to listen for responses from your audience, and be prepared to provide a helpful response via the same medium.
If you need help or want to talk more about how your website fits into this approach, please contact me.