Your website anchors your online presence. Traditional marketing strategies involve driving traffic to your website and then trying to “close the deal”. Consumers have grown weary of these tactics and now actively resist aggressive sales methods. The new marketing is all about creating an omni-channel presence. The omni-channel approach presents a consistent corporate face to consumers no matter where they encounter a specific brand. For example, a particular customer might encounter a given brand online at the company’s website, then…

Nothing is more important than uptime during peak season. Fortunately, web technologies have put high-availability architectures within reach of small and medium-sized e-commerce business. No matter your size, the ideal solution is within your reach. If you’re ready for a more robust solution, cloud-hosted Magento is a great idea for companies that plan to self-host their website. Shopify and BigCommerce are hosted shopping carts that are both powerful and easy to use. All three of these options provide speed and…

Your website should help meet the goals of your organization’s mission. By making it easier for your community to provide support and get involved, your organizational development team can focus on creating long-lasting beneficial relationships. Visibility and accessibility are the keys to outreach. A non-profit website can link multiple channels to make it easier for your community to access your services on demand. An mobile-compatible donation page literally puts the organization right into the sponsor’s pockets. In addition to ensure…