Your website should help meet the goals of your organization’s mission. By making it easier for your community to provide support and get involved, your organizational development team can focus on creating long-lasting beneficial relationships.
Visibility and accessibility are the keys to outreach. A non-profit website can link multiple channels to make it easier for your community to access your services on demand. An mobile-compatible donation page literally puts the organization right into the sponsor’s pockets. In addition to ensure access multiple channels and devices, larger non-profits should expand the type of payment they can accept. In addition to credit cards, consider accepting PayPal, Bitcoin, eChecks and more.
Encourage donors to make a recurring gift and then immediately follow up with a thank you message. Preferably one that considers that channel of the donation. Supporters using desktop computers might appreciate a thank you video. By contrast, donors on mobile devices might respond better to a follow up text message or automated voice phone call. Linking donors’ gifts to the thank you message provides immediate feedback that their generosity is appreciated and that their funds will be put to good use.
If you need help incorporating your website into your development planning, please contact me. I am available for a limited amount of pro bono work each year.